The amazing success story of Dollar General discounter with fresh produce

In the U.S., 44 million people are food insecure, and rural communities bear the heaviest burden with a lack of retail options for food. Though not a grocer, millions of families rely on Dollar General (DG) discount chain for convenient access to everyday essentials, including nutritious foods. DG has in fact a vast footprint of nearly 20,050 stores in 48 states, approximately 80% of those stores are in communities of 20,000 or fewer people. DG’s produce set offers the top 20 items typically sold in traditional grocery stores, which includes a curated assortment of lettuce, tomatoes, onions, apples, bananas, strawberries. potatoes, sweet potatoes, lemons, limes, salad mixes and more.

Now with the largest numbers of produce sections

In 2003, the company began offering produce when it opened its first Dollar General Market store. In 2021, DG announced plans to expand its fresh fare and reached other 3,000 stores selling produce in 2023. Today, with more than 5,400 locations with produce, a large number of them are located in a meaningful number of USDA-defined “food desert” areas. Dollar General now has more individual points of produce distribution than any other mass retailer or grocer. The chain ensures grocery supplies from 32 distribution centers in the country.

A robust and innovative store format

Dollar General has a proven track record of innovative and robust store format development. The chain continues to update its stores to meet the price, value and selection needs of each local community. Whether located in small, rural towns or bustling metropolitan areas, DG customers trust the chain to provide them with the product they want at a good value.

Mí Super in Mexico bets on fresh produce since March 2023

“Mi Súper” Dollar General opened its first location in Escobedo, Nuevo León, Mexico in March 2023, representing DG’s first international expansion. Mi Súper offer customers affordable, everyday low prices in convenient store locations, which includes financial services, a bakery and “tortilleria”. Products are primarily sourced from Mexico and include fresh produce, health and beauty products, home cleaning supplies, pet care, housewares, stationary and other household essentials. For more information please write here.