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David Beckham promotes Burger King smoothies
United States
Thursday 12 April 2012
MD
Burger King is offering healthier products, with David Beckham advertising smoothies.
Burger King has brought in the services of David Beckham to promote its smoothies.
Slow sales in the U.S., has led to Burger King introducing a new strategy. In total, 750 million U.S. dollars will be invested a year as its 7,204 U.S. restaurants are renovated with better decoration and more comfortable seats.
The program 'winback'
also includes new menus. Burger King will offer 10 new options and healthier products including new salads and fruit smoothies made ??on request.
To promote these changes, a series of TV ads featuring the footballer David Beckham and actress Salma Hayek are being shown.
Click link below for new TV advert:
http://www.youtube.com/watch?NR=1&v=0f8qz2Ssr6c&feature=endscreen
To promote these changes, a series of TV ads featuring the footballer David Beckham and actress Salma Hayek are being shown.
Click link below for new TV advert:
http://www.youtube.com/watch?NR=1&v=0f8qz2Ssr6c&feature=endscreen
source : 20 minutes, 7sur7
