Chilean cherries are being promoted in the Chinese sky

Original promotional event for Chilean cherries in China.

ASOEX (Asociación de Exportadores de Frutas de Chile) the exporters' association, conducted a transaction with the company CHINA EASTERN AIRLINES. On one of the most popular flight connections in the country, the Beijing-Shanghai flight MU5119, passangers benefited from free distribution of Chilean cherries.

So they were able to test the flavor and quality of fruit but also access to information and suggestions for use as well as an online platform to buy the products.

The operation was jointly organized by the Embassy of Chile in China, ProChile trade office in Shanghai, CHINA EASTERN AIRLINES and ASOEX.

Source : capital cl, mundomaritimo cl