OSCAR ® is the French benchmark kiwi in China

Commercial success in a demanding market: Prim'land sold more than 16,300 tons of OSCAR ® kiwi in China since 2009, which represents more than 90% of French exports of kiwi for a combined turnover of more than 29 million euros.

The Chinese market has opened for OSCAR ®  kiwi in 2009 after eight years of negotiations. This agréement validated the skills of producers and packing stations. Consumers in China appreciate particularly the taste quality of OSCAR ® kiwi and its uniformity throughout the marketing season.

This success is a testament to the ability of French companies to export and develop their business sustainably in the Chinese market.