Good start for VIVIANA, the Italian grapes brand

 In recent weeks the VIVIANA grapes are offered to consumers in various retail outlets (supermarkets, retailers, markets) in Italy. The interest in the brand is high.

The trademark " VIVIANA , Italian grapes " was created on the initiative of Italia Ortofrutta with 12 producer organizations of 3 regions (Puglia, Sicilia , Basilicata ) last May. This season is the first brand marketing campaign that will ensure the same quality through the agreements signed by all companies but also continuity in supply.

VIVIANA has been very well received by retailers and consumers. The brand will transcend national borders and be exported , it is expected up to a quota of about 20-25 % of total turnover .