Live from medFEL Perpignan: The artichoke is put in the spotlight with the FEL'INNOV challenge

In the "Marketing innovation" category of the FEL'INNOV challenge, the artichoke is the star product with:

 

 

 

- ARTICOOK, presented by PRINCE DE BRETAGNE. Articook is a microwaveable box for an easy and quick cooking of the artichoke, in 8mm. Innovative solution to simplify the cooking of the artichoke and thus make it discover or rediscover to the young consumers. It is reusable and can be washed in the dishwasher.

 

 

 

- Artichoke hearts FRESH-CUT, presented by CUADRAPANIA. Fresh artichoke hearts, leafless and cleaned, offered in a tray filmed for a life of more than 10 days at 4 °C. Hearts are free of pesticides because of a "zero residue" production. This solution offers the consumer a fresh product, ready to consume without any effort or time loss.