National campaign for healthier eating

A national campaign with recipes and discounts is running at three supermarket chains.

‘Change 4 Life’ aims to convince the British that families can have a healthier diet with a low budget with ‘Supermeals’. Millions of recipe cards will be distributed with a cookbook developed by TV chef Ainsley Harriot with recipes not exceeding five pounds. The campaign website offers recipes films.

Campaign partners, chains Asda, Co-op and Aldi will offer discounts on certain products used in the recipes.

source : bbc co uk news, telegraph co uk