Half of your plate, the simple and efficient promotion

Simple, effective and easily remembered by all consumers.

In Canada, an initiative to promote the consumption of fruits and vegetables to find the ultimate argument: "Half your plate". This means that half of your diet should consist of fruits & vegetables.

The campaign is also active on social networks (Facebook, Twitter, Instagram) to reach young consumers. Tips and tricks, cooking recipes, all to adopt new eating habits.

This campaign is an initiative of CPMA (Canadian Produce Marketing Association) in partnership with Heart and Stroke Foundation, the Public Health Association and the Canadian Society against cancer.