Cricket launches new vegetable Crackers "Soy un Crack".

Spanish broccoli leader Campo de Lorca, also known by its brand "Cricket", launches a range of Crackers with vegetables (broccoli, cauliflower, artichoke and cabbage). After an intense year of innovation work, Cricket professionalised its R&D department with external personnel. It deepened a study and analysis of market trends to launch a product that would arouse interest and add value to our products, as well as contribute to zero waste and the circular economy.

Promise

The proposal we are presenting is a range of Crackers with vegetables (broccoli, cauliflower, artichoke and cabbage). This proposal arises from the collaboration of 2 companies from Murcia; +Trigo, specialised in the gourmet bakery segment and Cricket. 

Product

A cracker is a toast made with flour, in our case wholemeal, together with other ingredients which are usually spices or seeds, and in thiscase it is a mix of vegetables and seeds. It is an innovative, healthy product (all the ingredients it contains are natural), a product that offers two consumption alternatives: it can be eaten on its own as a healthy snack or accompanied by other foods.

Brand

The brand that has been created in collaboration between the two companies has been called "Soy un Crack" (I'm a Crack), giving rise to the play on words created between cracker and crack, a suggestive, positive, attractive, young and dynamic name that is accompanied by a very visual packaging that refers to the vegetable contained in each of the boxes that make up the range. “We aim to capture the attention of the customer on the shelf, mainly those who are looking for healthy novelties” said Toñi Piernas, marketing manager. The packaging has been designed mainly for the millennial segment (people between 25 and 40 years old) and it has been given an international focus as it is a product in trend in all countries. A 100% Murcian product. More info at www.soyuncrack.com