Smarter post-harvest tools to stay ahead of tariffs and trade turbulence
VU | Apeel Sciences
Thanks to its easy-to-use, drop-ship model, Fresh Formulaics allows clients to get started quickly — even if they’ve never used a post-harvest treatment before.
As U.S. tariffs disrupt global produce trade, exporters are searching for ways to maintain product quality and avoid financial losses. Fresh Formulaics, a California-based company, is stepping in with an effective solution. Their plant-based post-harvest treatments — especially their standout product, Flair S1™ — are helping growers and shippers reduce waste and improve the condition of fruits and vegetables during transit.
In April 2025, the U.S. introduced a 10% tariff on most imported goods, with the possibility of even higher rates for certain countries. Although the additional tariffs are currently on hold until at least July, the uncertainty is already affecting operations. While Mexican avocados are protected under the USMCA agreement, other crops like citrus are facing unstable pricing and shipping delays. Many producers are adjusting quickly, trying to protect profits as conditions change.
Fresh Formulaics reports that its solutions have helped exporters recover 10–15% more fruit that would otherwise have been rejected due to damage or shrinkage. This is especially valuable when shipping to new or distant markets, such as Europe or Asia, where arrival standards are stricter and transit times longer.
Exporters using Flair S1™ say the treatment adds consistency and extends shelf life, giving them more confidence when entering unfamiliar markets. It also helps ease the transition for those trying to build new export systems on short notice.
The company is already working with a growing number of producers who are changing their export strategies. Thanks to its easy-to-use, drop-ship model, Fresh Formulaics allows clients to get started quickly — even if they’ve never used a post-harvest treatment before.
Fresh Formulaics develops high-performance, sustainable alternatives to traditional waxes and coatings. Their plant-based treatments are designed to keep produce fresher and more visually appealing, while meeting today’s quality and environmental expectations.
Curious how Flair S1™ can boost your exports and cut shrink? Get in touch with our team for a free consultation.