Auchan will launch its new stores "A 2 Pas "

Auchan launches a new concept under the name "A 2 Pas ".

 
Second urban project after Simply Market, "A 2 Pas" confirms the strategic position of Auchan for nearness offer.

 
The first shop is scheduled to open on February 9th in Paris. The store "A 2 Pas " occupies 550 m2, offering food and "ready to eat" with 5,500 references, mostly private label.

 
The group plans to expand the concept: "Our goal is to open 50 stores by 2015, with several locations already planned for 2011 in Paris and its surrondings to refine and test the model in different environments."
 
 

source : boursier, challenges, emarketing