Assofruit Official Supplier of FIDAL, the Athletics Federation

Assofruit Italia became "Official Supplier" of FIDAL (Federazione italiana di atletica leggera), the Italian Athletics Federation.

The Producers Association has joined the project "L’ortofrutta e lo sport” (fruits&vegetables and sport), an initiative promoted by Ortofrutta, which aims to encourage young people taking part in sport to increase their consumption of fruits and vegetables, essential to athletic performance.

The associations of producers will animate information spaces on the locations of sport events organized by FIDAL which will take place in various Italian cities this year .

Visitors can taste fruits and vegetables, get all the information about the seasonality of products regarding nutrition and health. To reinforce the message, a presence in journals/magazines and on the internet is also predicted.