Final components of "The Apeel Leverage" campaign revealed

Building on the success of its innovative initiatives, Apeel Sciences today introduced the final components of "The Apeel Leverage" campaign. This initiative focuses on enhancing the long-distance transport capabilities within the fresh produce supply chain. The newly unveiled pillars, "Here for the Long-Haul" and "Satisfy You and Your Customers," are designed to ensure that produce not only travels further but also meets and surpasses customer expectations upon arrival.

 

With 'The Apeel Leverage' campaign through its pillars —Expanding Offerings with Confidence, Helping You Sell More, Here for the Long-Haul, and Satisfy You and Your Customers— the company aims to show how its technologies can profoundly improve its partners' supply chain operations, explained Ryan Fink, Senior Vice President, Commercial, at Apeel Sciences. They're addressing critical issues like food waste while boosting profitability and overall performance. Apeel is committed to unlocking the full potential of the produce supply chain in a more sustainable manner.

 

Pillar 3: Here for the LONG-HAUL!

Apeel's innovative technology enables produce to withstand longer shipping distances, effectively tapping into new markets that were previously inaccessible due to spoilage risks. This capability allows suppliers to confidently extend their distribution ranges, minimizing rejections and quality downgrades while boosting their profitability.

 

Pillar 4: Satisfy You and Your Customers

Apeel enhances the aesthetic and nutritional quality of fruits and vegetables, aiding retailers in delivering superior products that align with consumers' growing expectations for quality and sustainability. This improvement supports more appealing produce displays and innovative marketing strategies, ultimately elevating the shopping experience and increasing customer satisfaction.

 

These pillars reinforce Apeel's commitment to supporting its partners' operational needs while catering to the increasing consumer demand for sustainable and high-quality produce, Fink added. 

 

If you wish to try out Apeel’s revolutionary plant-based coatings, send your inquiry