‘Fruit and Veggies Yummy Yummy’ the generic campaign in Australia and New Zealand

The Australian fresh produce industry is doubling down on research that shows children influence grocery selection, to inspire children and families to eat more fresh fruit and vegetables. Through the ‘Fruit and Veggies Yummy Yummy’ campaign led the International Fresh Produce Association Australia-New Zealand (IFPA A-NZ), leading fresh produce organizations have collectively signed up to the “AUSVEG Pledge for More Veg at The Wiggles Hot Potato Studios”, encouraging families to add one more serve of vegetables to their daily routine.

Only 4% of recommended daily intake with Australian children

With only 4% of Australian children meeting the recommended daily intake of fruit and vegetables, The Wiggles are using the power of music, play and family entertainment to help make healthy eating fun, engaging and accessible for families. Anthony Field founder of Blue Wiggle, said making healthy choices part of everyday family life can help children develop positive relationships with food. “When healthy eating becomes part of play and family time, the message really sticks,” he said. “Fruit and vegetables can be colorful, fun and delicious, and we want to help families make enjoying them part of everyday life.”

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