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A major campaign for Candine apples
France
Monday 20 November 2023
FJ | Blue Whale Sas
Blue Whale launches a major promotional campaign for Candine (Photos: blue whale).
The Candine® apple, a cross between the Fuji variety and the French Ariane variety, was launched by Blue Whale in 2018. This year, Blue Whale is launching an extensive promotional campaign in France and other countries.
For the 1st time, Candine is the subject of a powerful activation campaign to support growth in product volumes.
With the slogan 'Everything you'd expect from an apple, finally in an apple. Candine la pomme avec un grand C' highlights Candine's strengths (juicy, crunchy flesh, sweet, refreshing taste) and promises consumers maximum gustatory pleasure. The primary target is consumers under 50.
The promotional campaign includes events at wholesalers, a presence on social networks and numerous urban posters.
If you are looking for an apple supplier, send us your request
source: linkedIn Blue Whale
