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Primland presents the new OSCAR kiwifruit season to its Asian customers
France
Tuesday 06 September 2016
FJ | Primland
Primland present in preview is new production season and the highlights of its marketing activities in Asia.
Asia Fruit Logistica is for Primland (Hall 3C Stand S15) a strategic time to meet with clients and present the new season of its Oscar® kiwis.
Primland has a strong commercial presence in Asian countries (China, Malaysia, Taiwan, Singapore) which accounted for most of the 9000 exhibition visitors, in 2015. Asian countries accounted for over 25% of production sold.
Primland implemented in these countries, many communication programs to develop brand awareness and support the commercial activity of its customers (animations stores event with journalists and bloggers, etc ...).
To continue to develop the reputation of kiwi Oscar® a particular focus will be on China. With actions targeting prescribers and distributors, but also the animation of social networks, via the official account of WeChat Oscar®, to reach the final consumer. There are in China more than 650 million users of the platform WeChat services.
