The new ‘Fraich'Force’ campaign runs for 2 months

As in previous editions, the flagship characters ‘Frutti’ and ‘Veggi’ will carry the campaign's message: to help people discover or rediscover fresh fruit and vegetables and to encourage them to eat them.

 

From 1 October to 30 November 2024, the European Fraich'Force campaign will be rolled out in a number of media operations, on social networks and through events in the field.

 

Fraich'Force is back on television and YouTube, with 8 new videos. In each episode, the heroes face a new challenge that they will overcome thanks to the powers of fresh fruit and vegetables. Each 12 seconds long, this educational content highlights a fruit or vegetable and its little-known special feature.

 

This year, 6 fruits and vegetables are featured in the campaign: apple, mango, lamb's lettuce, kiwi, mushroom and cauliflower.

 

Other actions planned to raise awareness among children include school events with games and tastings of fresh fruit and vegetables.