Chile-Brazil agricultural trade deepens with stronger technical ties and market openings

Chile and Brazil are experiencing one of their most dynamic periods in agrofruit trade, driven by complementary harvest seasons, growing market access, and enhanced technical cooperation. Since the 2022 Free Trade Agreement came into effect, the two countries have expanded trade flows involving fresh fruit, processed products, and functional juices.

Brazil remains a key destination for Chilean exports like apples, kiwis, and plums. Meanwhile, Brazil is making inroads into the Chilean market with tropical offerings, including Hass avocados, which were approved for import in 2024. Further exports such as mango, papaya, and açaí may follow.

Sanitary and phytosanitary protocols have played a crucial role in enabling this growth. Strong coordination between Chile’s SAG and Brazil’s MAPA has facilitated mutual market openings, reducing trade barriers and streamlining procedures.

Products with strong growth potential in Brazil include fresh cherries — particularly popular during holidays — blueberries, and frozen berries, especially those with organic or value-added certifications. Frozen and processed fruit are also gaining traction in the Brazilian market.

Although Brazil is a global leader in orange juice exports, recent declines in domestic production due to disease and adverse weather have drawn attention. However, experts note Chile is unlikely to compete in this segment directly. Instead, Chile is better positioned to supply niche juice categories such as organic or berry-based beverages.

Brazil’s global expansion strategy has opened over 100 new markets for its agroexports since early 2024, particularly in Asia, Africa, and Eastern Europe. This rapid diversification reflects a broader effort to reduce reliance on traditional partners and boost resilience.

Chile may find useful insights in Brazil’s approach, which combines public-private coordination, investment in agricultural research, digital traceability, and export-oriented logistics. These practices highlight a shared goal: building a modern, sustainable, and competitive agrofood sector in South America.

source: frutasdechile.cl

photo: datamarnews.com