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The 7th Morocco Berry Conference opens with more than 700 delegates
PE | Green Smile
The first market cession has been debating on how labor resources, winter varieties and container logistics can also contribute to improve productivity, the main “leviers” Morocco producers can work on to be more competitive.
Interproberries chairman Mohamed Alamouri gave a warm welcome to the +700 conference delegates. Stan Duran from Klasmann-Deilmann substrates and Ferdaous El Barnossi from Groupe Smidcom nurseries also congratulated Greensmile to give the berry sector the opportunity for a fruitful exchange. All welcome speakers agreed on the high level of diversity and technology innovation of Agadir agriculture, more exchange between all parts will contribute to improve the performance of the berry sector.
Labor a strategic resource for productivity
“Scaling berries with fewer hands” is the central subject of this year’s conference. Labour scarcity has become and major challenge, it is also a strategic “levier” of productivity if more investment is made on it. Panelists of the first cession debated on how the berry industry can increase productivity, improve quality and competitiveness while relying on fewer hands. Otman El Qacemi from the Morocco labor association for agrifood (AMSDRHA) gave his advice on how better invest on an increasing scarce resource which is labor. “Today our farms need to bring labor from distant regions of Atlas and Sub-Sahara, 15 years ago labor was still available from the next village” reminded Otman.
Morocco reduced berry exports for the first time in 2025-2026 season
Ali Rougui from Morocco Foodex and Diego Castagnasso from Drip consulting gave the latest market perspectives for the global berry market for the next 3 years. Both shared a positive market perspective for the 3 or 5 coming years at global level, but alerted that Morocco berry exports declined for the first time last season by -3% average for all varieties. Only blueberry figures remained positive. Export manager
Sofia Rbei from AfriPick and Anass Haoud from PSA BDP International gave a new perspective of containerization solutions between Morocco and Europe, which became more competitive and also 5 times greener than the truck. “Decarbonization will become a future requirement in Europe in the future, better start today preparing solutions”.
For more information on the given advices to improve competitiveness of the berry industry, you can click here.
