China's proposed e-commerce rules could affect fresh produce trade

Fresh produce exporters selling to Chinese buyers through online platforms could face changes in how digital marketplaces operate, as China prepares to tighten its e-commerce regulations. The proposed amendments aim to strengthen government oversight, clarify platform responsibilities and expand legal provisions covering international online trade.

According to China's State Administration for Market Regulation and Ministry of Commerce, the proposal includes 20 provisions addressing online business practices, consumer protection and regulatory enforcement.

Stricter oversight of online marketplaces

Under the proposed changes, digital marketplaces would have greater responsibility for activities carried out through their platforms. Authorities would also receive additional powers to address violations and improve cooperation between government departments.

The revised framework would cover more participants in the digital economy and introduce more consistent rules for online and offline businesses.

For fresh produce companies using digital platforms to reach Chinese importers, wholesalers or consumers, these changes could affect their trading arrangements and compliance requirements.

Cross-border trade under review

The proposal also addresses international e-commerce. China aims to bring its regulations closer to international standards while supporting Chinese businesses entering overseas markets.

Another provision would allow authorities to introduce countermeasures against certain foreign restrictions affecting Chinese companies.

The amendments could be relevant to international fresh produce suppliers using online channels to access China, although the final requirements and their practical impact remain unclear.

China's E-Commerce Law has been in force since January 2019. The public consultation on the proposed amendments closed on August 4, 2026, with authorities expected to review the feedback before proceeding with the revision.

source: mofcom.gov.cn