Popeye is back and will help children to love endives

 The cartoon character, well known as a major consumer of spinach,  but also of endive.

In Belgium the organization VLAM chose the character "Popeye" for his new endive promotion. The campaign aims to reach families with children, especially young parents. Make endives more attractive for parents and children.

The campaign started with the distribution in the main train stations of the big cities, 40,000 coloring books. These books contain drawings of Popeye coloring and invite children to engage in achieving endive recipes. 

The ongoing campaign on social networks and on a dedicated website (chiconsdecheznous.be) that takes up the theme of Popeye. Stories, drawings, photos, and recipes for endive vegetable claimed by children: pizza with endive, chicory "magic" fries with chicory, endive croquettes ...

source : vlam