Twelvefold growth in Morocco’s blueberry trade over decade

In just 10 years, Morocco’s blueberry exports have multiplied 12 times — rising from 7,000 tonnes in 2014 to over 83,000 tonnes in 2024. What began as a small initiative in the 1990s has grown into a thriving, competitive industry thanks to strategic planning, modern farming, and ideal growing conditions.

Morocco’s success is built on a combination of factors: favourable agro-climatic conditions allow for multiple harvests and high yields; its proximity to Europe ensures fast delivery of fresh fruit; and the adoption of advanced technologies has boosted quality and efficiency. As a result, Moroccan blueberries now fetch strong prices in demanding global markets.

Europe remains the main buyer, but Morocco’s export destinations are becoming more diverse. In 2014, Spain took in 85% of exports, but by 2024, its share had dropped to 38%, while the UK rose to 18% and countries like Germany and France gained importance. Moroccan exporters have also started targeting final consumer markets more directly, reducing their dependence on re-export hubs like the Netherlands.

New planting zones in areas such as Dakhla and the Atlas Mountains are expected to further increase output and extend the growing season. Combined with a professional approach from exporters and a focus on premium positioning, Morocco is poised to challenge established players like Spain, Peru, and Chile, while expanding its presence in high-growth regions such as Asia and the Middle East.

source: blueberriesconsulting.com

photo: rika.ma