Switzerland targets high-quality niche markets

According to Bernadette Galliker, Marketing Manager of the Swiss Fruit Association, the volume of exports is still modest, but the potential is huge. Choice fruit, vegetables and potatoes from Switzerland are set to capture a bigger share of the high-quality niche markets in Europe and appeal to consumers with above-average purchasing power. "This is why our fruit, vegetable and potato industries share a joint stand at FRUIT LOGISTICA every year". Galliker went on to say that 130 trade visitors from Switzerland have already scheduled appointments at the stand more than ever before. This year's trade fair and presentation highlights Swiss apple varieties including Maigold, Mairac along with top quality, organically-grown vegetables. In order to Junami strengthen consumer confidence, growers and marketers are introducing SwissGAP, explains Marc Wermelinger, Swisscofel Managing Director and SwissGAP President. This Swiss industry solution is based on the international GlobalGAP standard and sets guidelines for the technical implementation of production processes".