Brazilian papayas promoted in

In an ongoing endeavor to promote Brazilian fruit growing abroad, the IBRAF - Brazilian Fruit Institute - together with BRAPEX - Brazilian Association of Papaya Exporters - is arranging for the promotion of papayas in France.

 

 

Beginning the cycle of promotions in target-markets around the world, France was the country chosen by producers and exporters of Brazilian papayas.

 

The promotional endeavors are being undertaken by the Self Image Relations Publiques company, which was contracted for its demonstrable experience gained in previous campaigns. The task of publicizing papayas to the French public, labeled with the Brazilian Fruit emblem of origin, includes promotional support material, and holding events and tasting sessions.

 

 

The points covered by the promotional campaign range from information on how best to taste the fruit, its nutritional values, and the producing regions, to general information on Brazil. Adding to the publicity of the papayas in France, the chain of restaurants Paradis du Fruit has been arranging for a special program of tastings of the fruit carried out by well-known French chefs.

 

In addition to France, papayas are already present on consumers' tables in countries such as the United States, Canada, Britain, Germany, the Netherlands, Spain, Switzerland, Portugal and Belgium, and BRAPEX is chiefly responsible for coordinating not just the promotions, but the high quality of the production, processing and logistics.

 

 

As a result, companies associated with the BRAPEX export no less than 90% of the papayas produced in the north of the State of Espírito Santo. Because of region's excellent climatic conditions, the fruit is produced the whole year round, and there are no halts to the supply. The process employed in production, processing, packing, and transport meets the standards and requirements of the approach systems, which ensure that there is no risk of vermin, relying, as it does, on strict monitoring by inspectors from the Ministry of Agriculture, Fishing and Supply.