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Consumption of broccoli was multiplied by 5
Spain
Thursday 19 June 2014
FJ
With campaigns and tastings the association + Broccoli managed to make Spanish consumers better to know this vegetable who have increased their purchases.
The National Association of Broccoli producers announced that the consumption in Spain has increased fivefold in less than 5 years.
Consumption increased from 200 g/person/year in 2010 to 900 g/person/year in 2014. Broccoli Spanish producers have welcomed these figures announced at their General Assembly. They attribute them to campaigns and initiatives they have undertaken in recent years to make broccoli known to consumers.
The association + Broccoli has developed a comprehensive national campaign to discover the quality of the vegetable. With tasting in markets of Madrid, Barcelona, Valencia and Murcia, and presence on more than 10 000 points of sales of brochures and consumer advices.
source : la opinion de murcia es
