'Freshness from Europe" project escalate in term of power

The project, sponsored by the CSO (Centro Servizi Ortofrutticoli) and funded by the European Union and the Italian Government, aims to promote Fruits & Vegetables European. The objective is to promote Fruits & Vegetables European target markets: the US, Canada, Japan, China, and the United Arab Emirates. 

The campaign has a budget of over € 3 million and was launched for a period of 3 years. A series of initiatives are planned in various countries, such as consumer promotion or participation in relevant trade shows. After Winter Fancy Food (USA) Foodex (Japan), CAP (Canada) are provided including appearances at Summer Fancy Food (USA), Asia Fruit Logistica in Hong Kong then PMA (USA) and New York Produce Show (USA). 

The campaign also offers a catalog of 150 pages in English (downloadable from the site "freshnessfromeurope.eu") that offers a complete product description. Highlighting the features that make these unique European products.