Grufesa presented its new brand Hannah

The cooperative Grufesa presented at Fruit Attraction  a new brand : Hannah is in addition to two existing brands       (Zenobia , Pinete ).

Hannah was destined to be an international brand. Its name is easy to pronounce in all languages ??, is a combination of the words " Fragaria ananassa " name of the strawberry or strawberry garden , and the letter H in reference to Huelva, where strawberries are grown.

The slogan "The healthy berry" ( healthy bay or bay health ) will be an indicator for the consumer of a more natural and sustainable strawberry. This slogan comes fulfill the commitment of the cooperative for more than three decades for an innovation-oriented system in a production environment-friendly culture.

Through its partnership with Bayer CropScience , the Grufesa cooperative operates 440 hectares in production 100% sustainable.