CMA CGM unveiled its new image and ambitions

France

Thursday 29 June 2017

New logo and new visual with strong image to embody the new strategy "SHIPPING THE FUTURE".

"CMA CGM is a family business that has grown into a world leader in 39 years, and today it unveils its new ambition through a new slogan, a new visual and a new graphic identity that reflects its values of daring, Initiative and imagination, its ability to innovate and its determination to pursue its development" said Tanya Saadé Zeenny, Deputy Managing Director of the Group.

This year marks a new milestone in the company's history: the appointment of Rodolphe Saadé as Group CEO on February 7th, the launch of the OCEAN Alliance, the largest operational maritime alliance and the recent acquisition of MERCOSUL in Brazil. By taking the general management, Rodolphe Saadé set a new strategic course through 4 priorities for the Group:

- "Customer Centrism" by creating genuine innovative partnerships with our customers,

- The Group's development in the maritime, land and logistics sectors,

- Innovation and Digitization,

- Strengthening human expertise combined with an agile organization.

This strategy is called "SHIPPING THE FUTURE". The new ambition is reflected in the Group's image, with a new logo that will be adopted by all the Group's brands and with a new visual. A strong image that demonstrates that CMA CGM can go beyond all imaginable boundaries, being resolutely focused on the future and innovation.

source : CMA CGM