Brazilians struggle to afford fruits and vegetables amid rising food prices
Brazil
Monday 10 March 2025
VU
The affordability of fresh produce compared to ultra-processed foods remains a major obstacle.
Less than a quarter of Brazilian adults consume the recommended amount of fruits and vegetables, according to a study published in a local scientific journal. Economic instability, rising food prices, and the availability of cheaper ultra-processed products are key factors contributing to this low intake.
The study assessed two levels of consumption: regular intake (at least five days a week) and adherence to World Health Organization (WHO) guidelines. Findings revealed that while 34% of adults ate fruits and vegetables regularly, only 22.5% met the WHO's recommendation of five daily portions (around 400 grams per day).
According to Izabella Veiga, lead researcher and Ph.D. candidate at the Federal University of Minas Gerais (UFMG), consuming fruits and vegetables is essential for preventing chronic diseases. These nutrient-rich foods protect against conditions such as obesity, diabetes, and cardiovascular diseases.
Data collected between 2008 and 2023 from residents of 26 Brazilian capitals and the Federal District show a shifting trend. Initially, from 2008 to 2014, consumption increased. However, from 2015 onwards, there was a sharp decline, coinciding with economic and political instability, the COVID-19 pandemic, and rising food costs.
Who is most affected?
Women, young adults (25–34 years), and individuals with higher education levels experienced the most significant drop in consumption. Economic hardships, including rising food prices and the burden of caregiving during the pandemic, disproportionately affected women, particularly those heading households.
The affordability of fresh produce compared to ultra-processed foods remains a major obstacle. Experts emphasize the need for public policies to make natural foods more accessible and affordable.
Potential solutions
-Government initiatives: Strategies such as taxing ultra-processed foods and subsidizing fresh produce could encourage healthier eating habits. Cities like New York have successfully implemented such measures.
-Local programs: Some Brazilian states already offer “green baskets,” providing fresh produce alongside staple foods in low-income areas.
Consumer choices: Buying seasonal and locally sourced produce from farmers’ markets can help reduce costs and increase access to nutritious foods.
Long-term impact on public health
Poor dietary habits contribute to a rise in chronic diseases and obesity, including among children. In Brazil, childhood obesity-related outpatient visits have surged by 430% in the past eight years, according to the Ministry of Health. Experts warn that if this trend continues, it will place significant strain on healthcare systems and the economy.
Encouraging fruit and vegetable consumption through policy changes and public awareness is essential for improving Brazil’s overall health outcomes and reducing the burden of diet-related diseases.
source: abrafrutas.org
photo: placestovisitbrazil.com