Persimon® with new logo and single packaging

The Valencian P.D.O. Ribera del Xuquer, marketed under the Perpsimon® brand, confirms the use of a single carton box by the authorized marketers for the first time this season in the Spanish market and from autumn 2025 in France. Founded in 1998, the Persimon® brand is today highly recognized and appreciated by consumers around the world. Every year, it develops an ambitious promotional campaign with the support of a European Promotion Program. The Budget of the current campaign is €2.1 million for the next 3 years. In addition, the Control Board is also involved in two new European projects starting in 2025. Promotional activities will be carried out in Brazil, Canada and France, with a total investment of €3 million. The aim is, on the one hand, to promote markets such as France, where the product with appellation of origin has an added value, and, on the other hand, to promote emerging markets such as Canada and Brazil. These still have a high growth potential. For more information about the development of Persimmon, please write here.