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Freshfel highlights the added value of the entire sector
Spain
Friday 01 October 2010
FJ | Freshfel Europe
The Palma Conference concluded that wholesale markets and their operators play a vital role in the supply chain.
The three day conference of WUWM in Palma de Mallorca focused on future trends and opportunities for wholesale market innovation and business activities, and how global supply is able to meet demand of all kinds.
The conference gathered representatives of wholesale markets from around the world as well as representatives from public authority operators of the various sectors active on wholesale markets.
Mr Henri highlighted the paradoxes of today’s situation for the fresh produce sector. Public authorities fail to value the benefits of legislation leading as a consequence to a proliferation of private standards, and at the same time consumer confidence is being eroded by the actions of NGOs.
It can however be advocated that the fruit and vegetables placed on the market have never been as safe as today. Wholesalers, exporters and importers are providing their unique expertise to producers and end customers, are contributing to balance supply and demand on the market, are assisting to meet customer requirements, are providing added value for packing and distribution and also play an important pedagogic and educational role in the chain.
Mr Henri concluded: “While today many advocate for short and local distribution channels linking producers directly to consumers, such an approach fails to recognize that the fresh produce supply chain is a value chain, based on proximity, which secures to consumers the widest and the safest choice of fresh produce.”
Source : freshfel
