Plus launches organic range

Plus, the discount subsidiary of the German Tengelmann group, has launched a new range of organic products through its 2 700 stores in Germany, under the "Bio Bio" brand. The target is to reach the Austrian results : indeed, the same initiative was set up seven years ago in Austria and, since then, 320 items across 12 product categories circulate and represent 10% of sales. Plus starts with 23 products and tends to make organic affordable by all.