Search for a news or an article already published



Express Search





Search using map

18,000 addresses in 138 countries...

Belgium 11/07/2019

New campaign to encourage young people to consume 400g of F & V per day

Send by email to a friend 
Printable version 
In Europe, 1 in 5 adults is obese and by 2030 it is estimated that more than 50% of the European population will be obese. Only 14% of the European population eat 400g of Fruits & Vegetables per day. Freshfel has just launched the "Follow me to be healthy with Europe" campaign, which aims to encourage young Europeans to consume at least 400g of Fruits & Vegetables a day.
 
 
 
The "Follow me to be healthy with Europe" campaign launched by Fresfel Europe and co-funded by the European Union, aims to encourage young Europeans (18-30 years) to consume at least 400g of Fruits & Vegetables per day as recommended by WHO (World Health Organization). The campaign will last until the end of 2021 and will be relayed via the hashtag #400gChallenge.
 
 
 
Essentially digital, the campaign is based on different contents:
 
- A series of YouTube videos will follow 4 protagonists of this age group (a student, a couple and a young active) taking turns. Each month a new theme and challenge will be addressed.
 
- Infographics and tips will complete and deepen the information
 
- Publications on social networks, relayed by European influencers will ensure the dissemination of messages.
 
- A website will bring together all the content produced in 6 languages: French, English, German, Polish, Italian and Spanish,
 
- A presence on certain events (concerts, shows ...) will complete the campaign.

 

Website : www.400gchallenge.eu

YouTube : 400gChallenge

Facebook : Follow me to be healthy

Instagram : @400gChallenge

Twitter : @400gChallengeEU

 

 

 

source : fresfel org, aprifel com

GOLD Member
Highlighted
Gold Members
Mexico Tropic Fresh - Mexico - 1. Lime - 2. Orange - 3. Avocados
Morocco Palmagri - Morocco - 1. Blueberry - 2. Raspberry
Italy Profood srl - Italy - 1. Fruit - 2. Vegetables
Spain ARC Eurobanan - Spain - 1. Pineapple - 2. Mango - 3. Papaya
Ghana Moonlight Fresco Ltd - Ghana - 1. Banana - 2. Mango - 3. Pineapple
Spain Garcia Ballester (SL) - Spain - 1. Citrus fruit
France Midi Europe - France - 1. Garlic - 2. Carrot - 3. Celery
Turkiye Ani Tarim Fresh Fruit Export Limited Co - Turkiye - 1. Pomegranate - 2. Cherry - 3. Black fig
Become Gold


If this campaign "Follow me to be fit with Europe" works with young people, sales of F & V should increase significantly.
   
Send by email to a friend 
Printable version 
Fructidor.com ad.

Fructidor.com ad.

Fructidor.com ad.


^ Top of page