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Belgium 11/07/2019

New campaign to encourage young people to consume 400g of F & V per day

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In Europe, 1 in 5 adults is obese and by 2030 it is estimated that more than 50% of the European population will be obese. Only 14% of the European population eat 400g of Fruits & Vegetables per day. Freshfel has just launched the "Follow me to be healthy with Europe" campaign, which aims to encourage young Europeans to consume at least 400g of Fruits & Vegetables a day.
The "Follow me to be healthy with Europe" campaign launched by Fresfel Europe and co-funded by the European Union, aims to encourage young Europeans (18-30 years) to consume at least 400g of Fruits & Vegetables per day as recommended by WHO (World Health Organization). The campaign will last until the end of 2021 and will be relayed via the hashtag #400gChallenge.
Essentially digital, the campaign is based on different contents:
- A series of YouTube videos will follow 4 protagonists of this age group (a student, a couple and a young active) taking turns. Each month a new theme and challenge will be addressed.
- Infographics and tips will complete and deepen the information
- Publications on social networks, relayed by European influencers will ensure the dissemination of messages.
- A website will bring together all the content produced in 6 languages: French, English, German, Polish, Italian and Spanish,
- A presence on certain events (concerts, shows ...) will complete the campaign.


Website :

YouTube : 400gChallenge

Facebook : Follow me to be healthy

Instagram : @400gChallenge

Twitter : @400gChallengeEU




source : fresfel org, aprifel com

GOLD Member
Gold Members
France SARL AROMAVE - France - 1. Curly parsley - 2. Italian parsley - 3. Fresh aromatic herbs
Kenya Go Foods Ltd - Kenya - 1. Avocados - 2. Mango - 3. Passion Fruit / Passionfruit / Purple Granadilla
Netherlands (the) Sweet & Fresh B.V. - Netherlands (the) - 1. Lemon - 2. Orange - 3. Red fruits
Spain Karma Produce S.L. - Spain - 1. Fruit - 2. Vegetables - 3. Lemon
China Dory Agricultural Co., Limited - China - 1. Citrus fruit - 2. Asparagus - 3. Garlic
France Du Menhir Sarl - France - 1. Strawberry - 2. Cucumber
Mexico Tropic Fresh - Mexico - 1. Lime - 2. Avocados - 3. Blueberry
Become Gold

If this campaign "Follow me to be fit with Europe" works with young people, sales of F & V should increase significantly.
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