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Italy 18/03/2020

Italians buy more fruits and vegetables but change their buying habits

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With the introduction of travel restrictions, Italians have changed their purchasing habits. Changes that could affect the market after the COVID-19 pandemic.
 
 
 
According to data from Monitor Ortofrutta di Agroter, before the crisis a majority of Italians (67.6%) bought fresh fruit and vegetables two or more times a week, now only 32.4% do so.
 
 
 
Another lesson: the frequency of shopping once a week jumped to 43% (21% before the crisis). This result is unheard of since the start of studies where this rate was only 17%.
 
 
 
According to analysts, these new habits, born of an imperative need, could continue after the crisis and should lead the sector to offer sales for suitable formats.

 

 

 

source : affaritaliani.it

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Constrained by limited travel, the Italians are adopting new purchasing habits which could continue after the crisis (Photo: greenme.it).
   
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