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USA 29/08/2023

Prioritizing produce quality leads to long-term success in retailing

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Studies confirm that customers value quality fresh produce over cheaper, subpar alternatives. While lower prices might attract shoppers momentarily, it's an unsustainable strategy. Long-term success lies in elevating quality.

Consumers assess produce based on presentation. Enhancing fresh produce quality boosts retailer impressions and can boost sales. This practice is so influential that stores are rated based on it.

Shoppers judge through sensory aspects: color, texture, aroma, and damage signs. These show taste, freshness, safety, and nutrition. Food waste roots in customer rejection and spoilage from various factors.

The caliber and longevity of fruits and vegetables hinge on both physiological shifts and the handling process – from cultivation through postharvest storage and transportation. Nonetheless, retailers possess the ability to influence shop conditions, thus prolonging shelf life and safeguarding freshness.

By monitoring and regulating factors like temperature, relative humidity (RH), and ethylene levels, retailers can uphold the sensory quality of produce, ensuring products on display align with consumer preferences.

Felix Instruments is one of the world-class experts in NIR spectroscopy. The company develops and manufactures NIR assessment and gas analysis tools for growers, breeders and distributors to obtain critical data from fruit quickly and non-destructively. If you wish to test gas analyzers by Felix Instruments, send your inquiry.

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Studies confirm that customers value quality fresh produce over cheaper, subpar alternatives. While lower prices might attract shoppers momentarily, it's an unsustainable strategy. Long-term success lies in elevating quality.
   
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