Live FA 15 : GRUFESA launches " Mr. Blue " its new global brand

Important novelty on the GRUFESA stand with the presentation of the new brand " Mr.Blue ".

" Mr.Blue " is GRUFESA new international brand. Easy to pronounce in all languages ??, its name is of course referring to the characteristic color of blueberrie.

The Cooperative GRUFESA just starts in the production of blueberries. The volumes are still modest when compared to their strawberry volumes that the cooperative produced for over 30 years. But this new production confirms that the cooperative continues to evolve , remaining attentive to consumers' demands .