Asia FL : Xing Ye Yuan becomes international.

Xing Ye Yuan is a family group established in 2000 Originally, the group's president was selling watermelons on the local market in northern China .

Today, the Xing Ye Yuan group has developed considerably. It is one of the largest producer- importer throughout China with approximately 300,000 tons of fruit traded, 51 offices and 41 distibution centers (cold chain logistic center). The Group relies on the production of about 108 farms spread throughout the country, including 54 owned farms. 

The Group, in less than 15 years, has become the first provider in volume distributor of 'Carrefour China', and also supplies the chains 'Walmart' and 'Metro'.

Aware of market development, especially regarding imported fruits, the group opened an import-export department just 6 months ago. The person in charge of this new structure, Martin Salge (Brand Manager Strategic Development Import-Export) said: ' We provide most retailers in China, which makes us a major player in the market. We distribute to 680 supermarkets in 8 hours only.'