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Chile promotes Pink Lady apples in Brazil with $650,000 campaign
VU
Pink Lady Committee launched its 2026 campaign in Brazil to boost premium apple sales, expand promotions to new cities, and strengthen ties with retailers and importers.
The Pink Lady Committee of Frutas de Chile has launched its 2026 promotional campaign in São Paulo, Brazil, as part of efforts to strengthen demand for premium Chilean apples.
The launch event took place at Espaço Moní and brought together more than 50 representatives from Brazilian supermarket chains and importers. The meeting focused on networking, product tasting and stronger cooperation with retail partners.
Ignacio Caballero, coordinator of the Pink Lady Committee, presented Chile’s fruit export performance and outlined the promotional actions planned for the year. The campaign will run from late May to October and will target more than six key urban centres in Brazil.
According to the source, the 2026 investment plan totals US$650,000.
The campaign aims to expand the number of cities reached by Pink Lady promotions and reinforce the brand’s position in Brazil’s premium apple segment.
source and photo: frutasdechile.cl
