F&S Fresh Foods expands business horizons with the new name and mission

From now on, F&S Fresh Foods is the new name of F&S Produce Co. Along with the new logo and website, it highlights the new mission, vision, and value statements that best represent its capabilities and focus on fresh foods, not only fresh produce. 

Sam Pipitone Jr., owner and chief executive officer, commented that the word ‘produce’ in their previous name did not fully reflect in reality who they are as a company. They are a value-added fresh foods partner with impressive capabilities of processing and key partnerships. This means that together, with their customers, they are supplying a fresh take on success and growing the fresh foods' future.

Consumers search for new ready-set-go ways to feed their families with fast fresh food options for all occasions. It’s no surprise that fresh food purchases remain elevated over pre-pandemic levels 2 years ago and today represent more than one-third (36.6%) of supermarket sales.

The rebranding of F&S Fresh Foods is proven by its various products and proficiencies. Retail products include the company’s Sam’s-brand Fresh Salsa and Fresh Foods, and products sold under the Mott & Green Giant Fresh labels. For foodservice, F&S Fresh Foods offers conventional and organic fresh fruit and veg, a behind-the-glass salad program, and custom private label fresh-cut, retail-ready produce, meal kits, meal sides, and salads. For the industrial sector, they offer fresh-cut, frozen (IQF); pasteurized, aseptic, puree, and brined products.

Pipitone added that consumers and industry partners require fresh ideas and more fresh produce than ever, and F&S Fresh Foods is ready to answer that call.

For more information about F&S Fresh Foods, see the website