New dates, new concept for Macfrut 2021

Originally scheduled for May, the Macfrut fair will take place in September in Rimini. This 2021 edition is intended to be a special edition, combining on the one hand a trade fair with a physical presence and on the other hand the opportunities that the digital world offers to companies looking to develop their activities abroad.

 

Macfrut will be held again at the Rimini Exhibition Center from Tuesday 7 to Thursday 9 September 2021. According to the organizers, this will be a special edition that will combine a trade fair and in-person relations with the possibilities that the world digital offers companies looking to expand their businesses abroad. So those who will participate in Macfrut 2021 will not only have a stand on site at the show but also a virtual stand on a digital platform (macfrutdigital.com), which will allow them to expand their business opportunities in both directions.

 

 

This special edition will also feature Biosolutions International Event which will be dedicated to biostimulant and biocontrol supply chains. A special exhibition space will be dedicated to producers of biostimulants, guided tours are planned as well as an International Congress.

 

International Asparagus Days will be held for the 1st time simultaneously with Macfrut. This 4th edition of the event is aimed at the entire asparagus sector with an exhibition area hosting specialist companies and a conference area presenting the latest technical and commercial updates.

 

Another novelty for this 2021 edition: Italian Retailer Business Lounge, an exclusive area of ​​the show intended for large-scale distribution and Italian distributors, where targeted meetings with exhibitors will be organized.

 

“There is a great desire in the industry to meet in person, to enjoy the human contact that we have wanted for so long. At the same time, we are aware that the current situation has completely changed the way we see people. The special edition of Macfrut, scheduled for September 7-9, addresses these 2 needs: physical presence and digital opportunities. We want to be the 1st to deliver an innovative format that combines a physical and digital trade show into one "underlined Renzo Piraccini, President of Macfrut