European avocado demand to exceed 1 million tonnes

Europe is a market which still has growth potential for avocados. European consumption increased by 65% ​​between 2016 and 2018 to reach 650,000 tonnes. In the coming years European demand will exceed 1 million tonnes.

 

 

 

According to WAO (World Avocado Organization) in Europe the consumption of avocados increased by 65% ​​between 2016 and 2018 reaching 650,000 tonnes. European demand is forecast to exceed 1 million tonnes, almost as much as what the United States consumes today (1.1 million tonnes).

 

 

 

For this growth in demand to continue, it is necessary to carry out promotional campaigns, in particular through the WAO where companies from avocado producing countries which market in Europe meet. The members of the organization come from Peru, South Africa, Mexico, Colombia, Spain and Chile.

 

 

 

Europe is the main destination for Peruvian avocados with around 60% of the total exported. For this 2020 campaign, Peru should export a volume similar to that of 2018, i.e. 338,000 tonnes. In 2019, shipments reached 285,000 tonnes.