Promotional campaigns in Japan and South Korea boost sales of Peruvian avocado

The Peruvian Promotion Commission for Export and Tourism (Promperú) seeks to boost avocado exports in Asia and to this end develops several promotional campaigns in Japan and South Korea.

Amora Carbajal, executive president of PromPerú, said that promotional campaigns for avocado launched this year in Japan and South Korea have led to increases between 10% and 15% in these markets.

PromPerú and the Association of Producers of Avocado Hass of Peru (ProHass), introduced "Peruavo-kun" to the Japanese consumers. This is the new face of Superfoods Peru, for promotions in store and on Instagram.

In Japanese market, they used a national character to emphasize a better diet through Peruvian superfoods. Peruavo-kun is a 7-year-old boy, wearing a traditional Peruvian knitted hat and his family is Super Foods Peru. 

Peruavo-kun will appear on eco-bags, stickers, and promotional posters. In addition, ProHass will introduce recipes inspired by Peru and Japan, and implement gift campaigns on Peruavo-kun's Instagram page.

At the same time, PromPerú together with EMART supermarkets launched the Peruvian avocado promotion campaign in South Korea.

The campaign includes paper bags with an avocado image accompanied by the Super Food Peru brand and the country brand.

The bags will be free of charge and will be distributed in 140 EMART supermarkets. On these bags there will be instructions on the correct ripening of avocados.