Pro Chile promotes the Chilean products in the Dakar Rally

Pro Chile has provided products and organized tastings in all the Chilean cities where the Dakar Rally Argentina-Chile made a stop.

 With the global media coverage of the rally, ProChile reinforces the image of the country through its products with 200 journalists and 581 competitors from 42 countries.

For all stages in Chile (Calama, Iquique, Arica, Antofagasta and Copiapo), Pro Chile sets up tastings for competitors and the 213 accredited journalists.

In Chile, the direct economic impact represented by the Dakar Rally  is estimated at 26 million, divided into transport and fuel (29%), food (25%), accommodation (10%) and various shopping (36%).

Source: empresas exterior, diario pyme