"5 a day" analyzes solutions for the future

The three meetings held in Madrid once again brought together representatives from across the fruit and vegetable sector value chain to share results, reflect on the challenges facing the sector, and continue to promote the consumption of fruit and vegetables in society. The events were made possible thanks to the support of sponsors and collaborators who back the association's work: Cajamar, Euro Pool System, Uniq, Pink Lady®, Primaflor, Grupo AGF Fashion, Cebollas Consuay, UDAPA, Mercamadrid, and Fruit Attraction (IFEMA Madrid).

Analyzing the present and building the future

The 28th General Assembly of Members was the forum for taking stock of the association's activities and analyzing the challenges facing the sector in the coming years. During the session, results, new initiatives, and lines of work were shared with a common goal: to continue strengthening the "5 a day" community by incorporating new members, collaborating with new partners, and promoting a strategy based on relationship marketing with current members.

New phase, new members

In addition, the Assembly marked the beginning of a new stage for the association, following the renewal of the Board of Directors, which incorporates new faces representing the sector and reinforces the commitment to continue working together to promote the consumption of fruits and vegetables. After the Assembly, the sector gathered at the 19th "5 a Day" Awards gala, which recognizes initiatives, professionals, and projects that contribute to promoting the consumption of fruits and vegetables and encouraging healthy lifestyles.

Five winners

After the Assembly, the sector gathered at the 19th "5 a Day" Awards gala, which recognizes initiatives, professionals, and projects that contribute to promoting the consumption of fruits and vegetables and encouraging healthy lifestyles. The winners of this edition were Euro Pool System, Frutería Casa Rosarito, Boticaria García, Lucía Aragonés, and José María Bonmatí. Euro Pool System's La Pandi was recognized as the best project aimed at children, for teaching them the importance of healthy eating through education, an award presented by Juan Pablo Ducos. Frutería Casa Rosarito was recognized as the project with the greatest impact on society, Rosarito, an example of how local businesses can become a real mouthpiece for the "5 a day" message. Committed Communicator: Boticaria García was awarded the prize for committed communicator for its extraordinary work in bringing science and healthy habits to millions of people. Lucía Aragonés, from Ifco Systems, and José María Bonmatí, CEO of AECOC, were recognized for their professional careers in the fruit and vegetable sector.

Two honorary awards

Particularly moving: Bartolomé Saro and José Antonio Cánovas, posthumously. In this edition, the trophies had a very special meaning, as they were made by the users of ASSIDO Murcia, highlighting the talent, inclusion, and social commitment of the event.

Debate on AI and certification

The day ended with a round table discussion on certification in the age of artificial intelligence, moderated by David Baños, with the participation of Ana María Robles (Agrocolor), Francisco Guillén (EsProyecta), Javier Carmona (Bollo Fruits), and Juan José Vázquez (COEXPHAL).

For more information on 5ALDIA's activities to promote healthy eating, please click here.