Luxury Miyazaki mango fails to ripen profits for Indian growers

In one of India’s most prominent mango-growing regions, the much-hyped Miyazaki variety has fallen short of expectations. Despite widespread claims of it commanding prices between ₹2.8 to ₹3 lakh per kilogram (approx. $3,350–$3,590 USD), the fruit has seen little to no demand in local markets.

Growers who allocated land to cultivating the variety report that even at ₹500 (approx. $6 USD) per kilogram, the fruit attracts no buyers. In some cases, entire harvests have been given away due to lack of market interest, both domestically and internationally.

The fruit, often compared to other premium mango types that sell for around ₹500 (approx. $6 USD) per kilogram, is now being sold at the same range — or not at all. As more orchards have planted the variety across India and Pakistan, expectations of rare-value pricing have faded, bringing it in line with typical exotic mango rates.

Local marketplaces have not seen significant demand or price movement for the variety, with wholesale prices estimated around ₹50 (approx. $0.60 USD) per kilogram and retail rarely crossing ₹100 (approx. $1.20 USD)

Agricultural experts point out that climatic and soil differences mean the fruit grown in India does not match the original Japanese version in texture, aroma, or appearance. During the monsoon season, the Indian-grown version often darkens in colour and retains fibre, making it visually unique but less impressive in flavour.

Most of the saplings sold have gone to individuals planting the mango as a novelty, drawn by the idea of growing fruit with viral fame rather than actual profitability. The fruit’s ripening cycle also occurs later than most Indian varieties, making it harder to sell in peak season.

Though visually appealing, the variety is seen more as a curiosity than a commercially viable crop. In practice, it serves better as a conversation piece or a photo opportunity than a revenue generator.

source: etvbharat.com

photo: livemint.com