From Guatemala to Europe: premium Banarica bananas debut at Fruit Attraction 2025

CMR Group will participate in Fruit Attraction 2025, taking place from September 30 to October 2 at IFEMA Madrid. The company will be present in Hall 10, Stand 10E04, where it will highlight new developments from its subsidiaries in Spain, France, Portugal, the Netherlands, and Brazil, as well as its marketing services for suppliers and wide product portfolio for clients across Europe and North Africa.

One of the most notable launches is Banarica bananas, grown in Guatemala’s Pacific region, a tropical area that ensures exceptional sweetness and smooth texture. With over 30 years of cultivation expertise, Banarica bananas meet strict environmental and social standards, holding certifications such as Global GAP, Rainforest Alliance, SCS, NSF, and membership in the World Compliance Association.

In addition to new products, CMR Group will also present its annual CSR report, which outlines initiatives including food donations to disadvantaged groups, support for women in agriculture, renewable energy projects, and waste recycling and reuse efforts.

Visitors are invited to meet the company’s national and international team at Stand 10E04, Hall 10, to explore current projects and discuss future collaborations.

Send your inquiry to schedule a meeting.