Russian potatoes for McDonald's restaurant fries
Russia
Wednesday 13 June 2018
FJ
The potatoes are Russian for fries served in the country's 651 McDonald's outlets.
Present in Russia since 1990 McDonald's brand uses local products in its restaurants for almost all the necessary ingredients but not for french fries that came from imports. Now the outlets of the sign are provided by a factory that uses locally grown potatoes.
McDonald's Corp. opened in Russia in 1990 and gradually turned to local ingredients except French fries. Russian potatoes were unsuitable in terms of quality, color, taste and size. So far frozen french fries have come from the Netherlands and Poland.
A new factory was built near Lipetsk, about 450 km south of Moscow. The plant requested an investment of RUB 8.7 billion (€ 108 million) and was jointly built by the Russian agricultural group Belaya Dacha and American Lamb Weston Meijer. Using locally grown potatoes the plant has the capacity to process 200,000 tonnes of potatoes a year. It will supply the 651 McDonald's outlets in Russia with frozen fries.
source: theglobeandmail com, crispconsulting ru, realnoevremya.com