One month before the official inauguration of the Macfrut

Just over one month to go before the official inauguration of the Macfrut event at Cesena Fiera, from 5th to 7th October 2011, dedicated to the fresh produce industry.

Demonstration visits and guided tours to companies in the industry are scheduled for foreign visitors :

• The European Fruit Summit, the third edition, will be introducing Macfrut 2011 on October 4th in the afternoon.
• The official inauguration of Macfrut will be followed, on the second day, by a full calendar of conferences mostly dedicated to research and innovation. Many sectors will be reviewed including environmental growing systems, packaging and preservation.
• The events on the second day, Thursday October 6th, are eagerly awaited. The Sala Europa will host a seminar on Agricultural Development in the Mediterranean Area and opportunities for the fruit and vegetable sector.
• Friday 7th October will be dedicated to two increasingly important topics for the fruit and vegetable sector: Responsible communication of health emergencies in the food sector and fresh-cut fruit and vegetables.

Two days of guided tours are also scheduled for foreign traders attending Macfrut in Cesena. The first day will be dedicated to the lettuce industry with a visit to a company, a fresh product and fresh-cut product processing plant and a product variety field. A second programme will focus on specialized vegetable growing and will involve a series of demonstration visits concerning harvesting, distribution, logistics and product marketing systems.

 Source : Macfrut