VI.P enters fitness centres

The apple growers Association VI.P, from Val Venosta, north of Italy, launches a campaign to promote their apple variety in fitness centres.

In cooperation with 3 main fitness centres in Italy and for a period of 15 days, over  10, 000 apples will be handed out to sportsmen there.

Some recipes and documentation on growing, harvest techniques and health benefits of the apple will be given out to people together with the fruit.

Such a bold and inventive initiative is welcome.