ITAUEIRA, the Brazilian specialist of Melon has doubled its sales in 2015

ITAUEIRA is a family-owned company created in 1983. Its expertise: the melon REI.

Met at the last Fruit Logistica show, Ms Adriana Ribeiro do Prado announced to have doubled its sales in 2015, thanks to a great quality of melons and particularly Piel de Sapo, variety Santa Klaus and sold with the “Rei” brand (which means “King” in Brazilian).

“Europe is our main market. We made the same volume than last year, which is good considering the mess in the market in 2015. Our strategy is to focus on premieum brands. We are developing new markets as Canada, Russia, Middle East. We have just made our first delivery in Dubai, where professionals are ready to buy premium quality. We also start to ship Galia in Spain (on feb 10). We forecast 1 contener/week as a first step. Everyone says that the market is price, price, price but a lot of consumers wants quality, quality, quality !”

ITAUEIRA ensures a strict quality control process as well as good health and safety of their products, since they follow up on all the seeds, from their plantations to point-of-sales. Farms are strategically located in the satates of Piaui, Ceara and Baia, one thousand kilometers from each other. ITAUEIRA produces top quality melons: Yellow Honey Dew melons, Green melons (Piel de Sapo) et Galia, Baby seedless watermelons and Crimson grapes.